Question: Suppose the weekly demand for a call centre is shown in the table below. Apply the moving average and exponential smoothing methods to forecast the
Suppose the weekly demand for a call centre is shown in the table below. Apply the moving average and exponential smoothing methods to forecast the demand for Week 17. Assume the following: Simple moving average method: two-week moving average Single exponential smoothing method: assume the 1st week forecast is 333 and =0.65. Include the MSE, MAD and MAPE in your calculations. Based on your results, recommend which method should be used and give reasons to support your recommendation.
| Week | Demand (Number of calls) |
| 1 | 300 |
| 2 | 360 |
| 3 | 410 |
| 4 | 289 |
| 5 | 279 |
| 6 | 302 |
| 7 | 376 |
| 8 | 329 |
| 9 | 248 |
| 10 | 322 |
| 11 | 503 |
| 12 | 511 |
| 13 | 399 |
| 14 | 402 |
| 15 | 380 |
| 16 | 469 |
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