1. Suppose there are two brands available for one product, and three customers consuming the product. The customers expenses on the two brands are summarized as in Table 1.

   Table 1. Summary of Sales on Two Brands

   Customer	Brand TRIANGLE	Brand SQUARE	Total
   Justin	7	9
   Jasmine	6	0
   Jane	0	5
   Total

   Please answer the following questions:

   2) Whats the SCR for Brand TRIANGLE?

   		59.09%
   		52.70%
   		66.67%
   		70.02%
   		38.6%

Question #2

1. Our study shows that Mary will have different transaction values in the next three years with Giant Tiger (See Table 3). The gross contribution is 0.20 and discount rate is 0.05. Suppose current year is 2008.

   Table 3. Future Transaction

   Gross contribution Margin		0.20
   Discount rate		0.05
   	2009	2010	2011
   $ Amount	1000	1000	1000
   GC	A

   9) The Lifetime Value (LTV) of Mary is equal to.

   		544.63
   		594.63
   		700.12
   		780.76
   		1,000