Suppose you are a Marketing Manager of ABC company. The government of Bangladesh is going to...

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Suppose you are a Marketing Manager of ABC company. The government of Bangladesh is going to establish a Mass Transport System and the Route would be from Uttara to Motijheel and wants to develop a mobile application that would be used for ticketing of this Mass Transport System. Users of this app have to pay 50 BDT/year to use this app. You are hired to solve some marketing issues. You are asked to prepare the following issues: 1. Explain the concept of "Willingness to Pay" of the users considering the above scenario. How long the willingness to pay of the users will be higher and when the willingness to pay of the users may fall down. Marks: 10 2. Prepare a marketing mix on the above scenario. Marks: 10 3. How can you implement "Market Segmentation" and "Positioning" considering the above scenario. Marks: 10 4. Prepare a detailed market research plan to conduct a market research so that the Government can come up with the decision of whether this mobile application would be beneficial to develop or not. Marks: 20 5. Prepare a PESTLE Analysis with proper examples on the above scenario. Marks: 20 Suppose you are a Marketing Manager of ABC company. The government of Bangladesh is going to establish a Mass Transport System and the Route would be from Uttara to Motijheel and wants to develop a mobile application that would be used for ticketing of this Mass Transport System. Users of this app have to pay 50 BDT/year to use this app. You are hired to solve some marketing issues. You are asked to prepare the following issues: 1. Explain the concept of "Willingness to Pay" of the users considering the above scenario. How long the willingness to pay of the users will be higher and when the willingness to pay of the users may fall down. Marks: 10 2. Prepare a marketing mix on the above scenario. Marks: 10 3. How can you implement "Market Segmentation" and "Positioning" considering the above scenario. Marks: 10 4. Prepare a detailed market research plan to conduct a market research so that the Government can come up with the decision of whether this mobile application would be beneficial to develop or not. Marks: 20 5. Prepare a PESTLE Analysis with proper examples on the above scenario. Marks: 20

Answer rating: 100% (QA)

1 Willingness to pay is the maximum price a customer is willing to pay for a product or service Its typically represented by a dollar figure or in some cases a price range While potential customers ar... View the full answer