Question: Suppose you are measuring the important attributes that determine a consumer's preference for a car brand. You ask respondents to distribute 1 0 0 points
Suppose you are measuring the important attributes that determine a consumer's preference for a car brand. You ask respondents to distribute points based on how important each attribute is to them:
styling
handling
horsepower
towing capability
economy
TOTAL
Which type of measurement scale is illustrated by this scale?
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