Suppose you are the Roku's (ROKU) Chief Marketing Manager and you want to increase ROA and long-term

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Suppose you are the Roku's (ROKU) Chief Marketing Manager and you want to increase ROA and long-term sales growth.

1. What marketing metrics would you select to monitor regularly in the short term (Maximum 3)? Why? (Justify each one you select).

2. What common short-term marketing metrics do you think are least important or least useful to them (max 3)? Why?

Related Book For answer-question

Auditing A Practical Approach with Data Analytics

ISBN: 978-1119401742

1st edition

Authors: Raymond N. Johnson, Laura Davis Wiley, Robyn Moroney, Fiona Campbell, Jane Hamilton

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Posted Date: Nov 03, 2023 03:53 AM

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Suppose you are the Roku's (ROKU) Chief Marketing Manager and you want to increase ROA and long-term

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As the Chief Marketing Manager of Roku the aim is to increase Return on Assets ROA and foster longterm sales growth To achieve this its crucial to foc... View the full answer

Auditing A Practical Approach with Data Analytics

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