Suppose you had to decide which one of a dozen dying patients should received a lifesaving drug, knowing there was only enough of the medicine for one person.  The patients all roughly the same age, with the same condition.  Would you feel comfortable making that decision?  How would you decide who got the drug?  And why?

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ANSWER Facilitating a brainstorming session to decide on a new product feature Choosing a candidate ... View the full answer