Survey

Sample Size: $996$ category users

Timing: Three weeks

Investment & Deliverables:

Cost per survey $($CPS$)$: $$6$Analysis & report development: $$5,000$

Also, I just received word from Buhi that they've made the executive decision to only research large luggage moving forward. So$,$ don't worry about providing questions for the different sizes.

The team has developed a bank of questions again from which you can choose. You will only be able to select a portion from the question bank in order to keep the survey succinct. You will be responsible for the following portions of the survey:

Introduction

Brand read and comparison

Feature ratings

Additional$/$missing features

Purchase intent

Pricing read

Demographics

Be sure to bring in elements from the secondary research and qualitative research portions of the project. Now is the time to see how those resonate with a quantitative sample of the target audience.

Also, come up with a few sample size estimates for Buhi to choose from. Before launching the survey, we'll obtain client approval on a sample size and its implications.

Please report your estimates using the following sample size statement:

For this study, the target population size is estimated to be$\_\_\_\_.$ The sample will be$\_\_\_\_.$ At the$\_\_\_\_$confidence level, this study will have a margin of error of $+/-\_\_\_\_$percent.