Surveys often require using a$($n$)\_\_\_\_\_\_\_\_\_\_$ from a large group, and its findings must be $\_\_\_\_\_\_\_\_\_\_\_$:

Question $2$ options:

opinion leader; made public to appropriate mass communication outlets

"big idea"; creatively presented to appease less engaged audience members

representative sample; objective and generalizable to that larger audience

triggering event; traced to an organization's core problem or opportunity

target audience profile; part of a triggering event to bring about change