Susan, a high level manager, has worked hard to established a solid rewards program for her salesteam. It involves training to help the staff acquire better sales skills. They expect if they do the work, study using the materials provided, they will get better at closing deals. And then they believe this skillset and new clients to being instrumental to making more money. For most this works wonderfully. For a few, it does not seem to motivate them as they are simply not interested in money. They simply don't care for it and thus don't want to do the work necessary to obtain money.

These particular individuals are not suited for sales. They assign low $$ to money and material gains.