Susie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from
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Susie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not. Should they launch - be VERY specific WHY !
1) Important people in the case.
2) Opportunities for the business.
3) Context.
4) Deals made.
Related Book For
Matching Supply with Demand An Introduction to Operations Management
ISBN: 978-0073525204
3rd edition
Authors: Gerard Cachon, Christian Terwiesch
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