SWOT analysis$1)$ is a simple but powerful tool for sizing up a company's internal strengths and competitive deficiencies, its market opportunities, and the external threats to its future well$-$being$\mathrm{.}2)$ is a tool for benchmarking whether a firm's strategy is closely matched to industry key success factors$\mathrm{.}3)$ reveals whether a company is competitively stronger than its closest rivals$\mathrm{.}4)$ examines the company's cost position activity by activity$\mathrm{.}5)$ is a competitive intelligence tool that discloses rivals' key weaknesses.