SWOT analysis for Google case study

5 strength, 5 weaknesses, 5 opportunities and 5 threats and describe each one from the case provided.

\f\fManagement and Board of Directors In 2002, Google hired former Sun Microsystems executive Eric Schmidt to assume the role as Chairman and, later in the same year, CEO. Cofounders Sergey Brin and Larry Page were active members of the Board of Directors. Members of the Executive Team and the Board of Directors are listed in Exhibit 3. Mission Google's mission was to organize the world's information and make it universally accessible and useful. Management believed that the most effective, and ultimately the most profitable, way to accomplish the company's mission was to put the needs of the users first. They found that offering a high-quality user experience led to increased traffic and strong word-of-mouth promotion. "The perfect search engine would understand exactly what you mean and give back exactly what you want," explained cofounder Larry Page.* The complete mission statement is provided in Exhibit 4.\f\f\f\f\f\f