SWOT analysis is to value chain analysis as

quizzes are to exams.

the song you're listening to right now is to your mood.

your finish time in the 10-k is to your training regimen.

getting to class on time is to setting your James Brown alarm clock.

none of the above.

JetBlue has contradicted the general opinion

that barriers to entry in the airline industry are too high to allow new competitors to be successful.

switching costs are too high for a new competitor to be successful.

product/service substitutes are not viable in the airline industry.

the high strategic stakes of international competitors would be too fierce to allow success for a new U.S. entrant.