SWOT Analysis Project

BAD$-2140$

Introduction to Business Strategy

For the duration of this project, you will represent a sub$-$set of the leadership team of a firm or organization that is preparing to formulate an organizational Strategic Plan. In this step of the planning process, you are to analyze the firm's internal Strengths and Weaknesses $($e$.$g$.,$ resources, capabilities, core competencies$),$ and external opportunities and threats $($e$.$g$.,$ political, economic, social, global, technological$).$ The purpose of the analysis is to give the executive team advice regarding goals and objectives the firm should include in the Strategic Plan.

Project First Steps

Review the project assignment. Ask me any initial questions you have.

Select an industry.

Select a firm within that industry that you want to analyze. NOTE: It should be a publiclytraded company, so you will have an easier time finding the information you will need.

Start the project work.

Project Work

Using at least four sources $($your textbook may be one source$),$ conduct an analysis of the firm's or organization's Strengths, Weaknesses, Opportunities and Threats. Keep in mind the distinction between internal and external; and that you are looking for information on trends$/$in areas that may influence the firm's success in accordance with its values.

Prepare a six$-$ to ten$-$slide PowerPoint presentation that includes, at minimum:

Introductory slide on the firm and why you selected it

One or more slides on what you learned related to each SWOT component

Slide$($s$)$ analyzing your most significant findings and how they relate to class discussions and$/$or topics covered in your textbook

Conclusion slide$($s$)$: the advice you would give the firm's executives regarding goals the firm might want to set, and$/$or areas they might want to set goals in