SWOT Analysis - SWOT is a business analysis framework covering the strengths, weaknesses, opportunities, and threats of a provided business set-up. Strengths are considered to be the organization's characteristics that guarantee the success of its operations. As observed in most companies, some of these strengths are a good business reputation and highly successful brand names. Weaknesses cover business operation factors such as communication breakdown, financial inadequacy, and internal conflicts, especially between departments. Opportunities are also considered in the external evaluation aspect of the business through SWOT. Commonly identified opportunities in business include new technological advances, unfulfilled customer needs, and training updates. Threats also prominently feature in this model as they point to the