SWOT Analysis

This individual assignment is designed to help you develop a holistic perspective on leading and managing an organization (Learning Objective #1) and comprehend the strategic approach to achieving overall organizational success (Learning Objective #2).

Specifically, you are required to report your findings from researching and analyzing Edgewells internal and external environments. Your research and analyses should include the following. Please review them and the related power points carefully before starting your work.

1. Identify the product scope of Edgewell.

2. Select one of the product lines carried by Edgewell and identify the target customer group(s), their needs and Edgewells value proposition to the target customers.

3. Identify the vision, core values and strategic goals of Edgewell.

4. Identify five most important strengths of Edgewell. For each strength identified, analyze their competitive impacts using the resource-based framework.

5. Identify at least three weaknesses of Edgewell.

6. To facilitate your identification of Edgewells strengths and weaknesses, fill out the financial analysis table below.

7. Identify at least three important opportunities and three main threats from the general external environment facing Edgewell.

8. Based on the MarketLine Advantage database (available in our library), find the general conclusion about each competitive force in the U.S. skincare industry and the opportunity or threat it represents.

Financial analysis table

Key Financial Measures	Edgewell (2021)	P & G (2021)	J & J (2021)
Current Ratio		0.70	1.34
Quick Ratio		0.52	1.11
Debt/Equity Ratio		0.686	0.50
Gross Profit Margin		48.8%	68.0%
Return on Average Equity		31.0%	24.0% (2020)
Return on Average Total Assets		11.9%	8.8% (2020)
Earnings per Share		$5.66	$5.59 (2020)
Inventory Turnover		6.46	2.19
Working capital		-$10041	15328
Bond rating		Aa3/AA-	AAA

The written report should be 5-6 pages long and double spaced. Proofread your writing for spelling, grammar and wording because they will affect your paper grade. Use the attached template as the format of your report and dont forget to number the pages. While Edgewells websites and recent annual reports (2019-2021) represent the main sources of your information, you are encouraged to find additional information about the company from other sources with proper references. Follow the APA style in referencing. In the main text, use Author(s) and year of publication, such as (Jone & Smith, 2017).

Instructions for accessing MarketLine Advantage

1. Log into SHUs library site.

2. Point at the red rectangle icon of Databases and select Databases A-Z. You may need to provide your SHU credentials to access the databases.

3. In the next screen, scroll down to MarketLine Advantage and click on it.

4. When you reach the home page of MarketLine Advantage, search with keywords such as United States skincare (dont type US skincare). You will see the link to the industry profile report in the following screen.