SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, which acquired Rowntree in 1988, with the exception of the United States, where it is made under license by H. B. Reese Candy Company, a division of The Hershey Company. The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat, including milk, white, and dark chocolate.

Q: Discuss how a SWOT analysis can help inform strategic marketing decision making for KitKat.

Answer rating: 100% (QA)

Kitkat is from the house of Nestle and is distinguished because it has one of the most iconic taglines ever Have a break have a Kitkat It is also diff... View the full answer