Question: Synergetic Movement, Inc. has recently implemented an ERP system that has greatly improved information sharing through its core functional areas (including Finance and Supply Chain

Synergetic Movement, Inc. has recently implemented an ERP system that has greatly improved information sharing through its core functional areas (including Finance and Supply Chain Management). With their new visibility into the organization, the Finance department has discovered that, despite the ERP implementation, transportation costs are running much higher than last year. What actions should Synergetic consider to address this issue? Synergetic should implement a one-way integration between their new ERP and standalone TMS and WMS applications to keep information current. Synergetic should provide more training for the Finance department so they can better analyze the transportation issues. Synergetic should implement the off-the-shelf TMS and WMS modules that come with their ERP with no customizations to take advantage of the ERP's use of best practices. Synergetic should integrate a standalone TMS and WMS with their new ERP in order to reduce related information-sharing bottlenecks. Top Fun Games ships its products directly to customers throughout the United States and offers free shipping. Most of their orders come from their website. In order to maintain a good profit margin, Top Fun invites several overnight delivery services to bid for their delivery-to-door business. This is an example of: Reducing the cost of returns through backhaul planning. Using blockchain to improve communication with carriers. Recognizing that 50% of transportation costs can come as a part of last-mile delivery. Being proactive about monitoring delivery routes. Tiptop Manufacturing has recently started doing business with Rickhart Distribution after a lengthy customer journey process that included email, website use, remote chats, and finally personal contacts and negotiation. All of these contacts were recorded in TipTop's CRM and used in making business decisions about how to progress with the relationship. After a year of doing business, Rickhart is just short of the annual volume needed to qualify for loyalty discounts with TipTop. What might be the reason that the loyalty discount was missed? Rickhard's sales are recorded in TipTop's ERP system, which is not integrated with TipTop's standalone CRM. TipTop's Sales and Marketing department is used to working with end-user customers (B2C). TipTop's Marketing department should have used the sales funnel communication model instead of the customer journey model. By definition, a CRM system does not track customer interactions after a lead becomes a customer
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