Question: T - Mobile uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3 , frequency is weighted at a

T-Mobile uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7. Customer A has a score of R=1, F=5, M=6. What is Customer As RFM score?
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15

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