t name, student name and ID$,$ your class day and time.

$2.(2$ slides$)$ Brand Context: Begin with a consideration of the marketing objectives, target market and general marketing strategy. From this, conclude with a statement of brand positioning and

values objectives.

$3.(2$ slides$)$ Analyze aspects of the brands: What does the brand consist of$,$ what has it done, and

how effective has it been? Supplement your judgment with secondary data $($e$.$g$.,$ from annual reports, websites, and social media etc.$)$ where needed. In the analysis, you should consider the following:

$$ brand elements

$$ brand awareness$/$consumer knowledge

$$ marketing support program

$4.(5$ slides$)$ CBBE model: Summarize your analysis with a discussion of the brand's equity in terms of the CBBE model. Identify the extent to which the brand has succeeded or can succeed in each of the four steps $$ identity, meaning, responses, and relationships.