Question: table [ [ 1 4 , 2 points ] ] It has been Shelly's dream to open a bakery, and while she has experience
table points
It has been Shelly's dream to open a bakery, and while she has experience in making all types of baked goods, she always gets rave reviews for her handdecorated cupcakes. So rather than open a bakery that offers a wide variety of baked goods, Shelly has decided to open a specialty cupcake shop to cater to that market only. This is an example of
Mass marketing
Market fragmentation
Respositioning
Market segmentation
Limited marketing
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