Table 1-1: Decisions to be Made by Quarter Note: Be prepared to justify your decisions, and explain the rationale used to form them. Quarter 1: Organize the firm and setup shop. - Determine desired image of company Designate a company name - Focus on process of working as a team to achieve goals Assess team skills and work styles, then assign corporate responsibilities Determine how to manage the organization and establish group norms - Review market survey resultsevaluate segments, markets, and potential competition Analyze market opportunities - Establish corporate goals and strategic direction Select target segments Write mission statement Specify and rank order corporate goals Establish strategic direction - Sell 2 million in stock to executive team - Create customer vaIUHatch components to benets (Quality Function Deployment} Design a brand for each target segment - Select test market Dpen rst sales ofce - Dpen a web oenter {Optional} - Setup manufacturing operations Invest in plant capacity