$\backslash$table$[[2,$GOPPAR Estimate Worksheet City Center Plaza,,,$],[3,$Prepared by Joel L$],[4,$Distribntion Channel,Group Rooms,No Discount,CRS Sale,OTA$],[5,$Previous Booked Rooms Net Total Revenue @ $88\%$ Net ADR Yield,$ $43,998,$$ $43,998,$$ $43,998,$$ $43,998],[6,$Channel contributed net total revenue $($From Question $2),,,,],[7,$Total Net Revenue,,,,$],[8,$Total rooms sold,$260,245,280,300],[9,$Rooms Cost @ $$60\mathrm{.}00$ CPOR,,,,$],[10,$After Rooms Costs Net Revenue,,,,$],[11,$GOPPAR,,,,$]]$

A$.$ Based on Joel's calculated GOPPAR for each of the channels:

Which channel produces the highest GOPPAR?

Which channel produces the lowest GOPPAR?

B$.$ Assume you were Joel.

What additional customer$-$centric revenue optimization factors might affect your decision to utilize or not utilize the group rooms distribution option?

What additional customer$-$centric revenue optimization factors might affect your decision to utilize or not utilize the no discount rooms distribution option?

What additional customer$-$centric revenue optimization factors might affect your decision to utilize or not utilize the CRS sale distribution option?

What additional customer$-$centric revenue optimization factors might affect your decision to utilize or not utilize the OTA option?