table $5\mathrm{.}1$ in your textbook compares cognitive learning and attitude models as they apply to product adoption and the decision making process. Create a hypothesis for how each of the models affect the decision making process using theory from both the Schiffman & Wiseblit and Aaker text. Name and explain both the theory and provide examples on how the degree of personal relevance might make it either high involvement or low involvement. Then in the conclusion summarize your analysis and discuss how situational factors might affect the process. Define all terms as used.