$\backslash$table$[[\_$ Buzz Marketing,$\_\_$ Selective Demand,Viral Marketing$],[\_\_$ Product Advertising,$\_$ Primary Demand,Feedback$],[$Pioneer Advertising,$\_\_$ Wheel of Retailing,Storyboard$],[$Competitive Advertising,$\_\_$ Supermarkets,Wholesaler$],[$Comparative Advertising,Superstores,Retailer$]]$

a$.$ The receiver's response to a decoded message.

b$.$ Advertising that tries to stimulate demand for a product category rather than a specific brand by informing potential buyers about the product.

c$.$ Demand for a product category rather than for a specific brand.

d$.$ A plan that specifies the media vehicles to be used and the schedule for running advertisements.

e$.$ A hypothesis holding that new retailers usually enter the market as low$-$status, merchants.