$\backslash$table$[[,$COLUMN A$,$COLUMN B$],[1.,\backslash$table$[[$These are products that consumers are either$],[$ignorant about or know about but would normally$],[$not buy.$]],($a$)$ Category killers$],[2.,\backslash$table$[[$An organisation seeks to gain greater dominance$],[$in a market in which it already has an offering$]],($b$)$ Reliability$],[3.,\backslash$table$[[$People will tend to screen out most of the$],[$information to which they are exposed.$]],($c$)$ Unsought products$],[4.,\backslash$table$[[$People born between $1930$ and $1946.$ They$],[$experienced Rock $\text{'}$n Roll but are now elderly$],[$pensioners$.]],($d$)$ Marketing plan$],[5.,\backslash$table$[[$A measure of the probability that a product will not$],[$malfunction or fail within a specified time period.$]],($e$)$ Differentiated marketing$],[6.,\backslash$table$[[$The process that turns marketing plans into action$],[$assignments$.]],($f$)$ Market$-$penetration strategy$],[7.,\backslash$table$[[$Using this strategy, the firm targets several market$],[$segments and develops separate offers for each.$]],($g$)$ Selective attention$],[8.,\backslash$table$[[$These are giant speciality stores that carry a very$],[$deep assortment of a particular line and they have$],[$a knowiedgeable staff:$]],($h$)$ Implementation$],[9.,\backslash$table$[[$A written document that summarises what the$],[$marketer has learned about the marketplace.$]],($i$)$ The production concept$],[,\backslash$table$[[$Consumers will choose products that are$],[$available$,$ affordable and suitable for them.$]],($j$)$ The Depression generation$]]$