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Question $4-$ Fixer

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Game Summary

lola case study $m$

Required information

Fixer Upper: Expanding the Magnolia Brand

This should be a high$-$interest case, particularly for aficionados of HGTV $($Home and Garden Television$).$ It provides a unique opportunity for students to discuss the Gaines's attempts to gain traction in the hospitality industry due to the notoriety provided by a television program. Students should develop an appreciation of the need for companies to tailor a strategy and develop capabilities that fit the specific industry to build a sustainable competitive advantage.

Before beginning this exercise, you will need to read the Fixer Upper case.

Which of the following accurately characterizes Fixer Upper's market opportunities?

Select "yes" for the market opportunities that are accurate and choose $"$no$"$ for those that are not.

a$.$ residuals from rentals and streams of the HGTV series

Yes

b$.$ focus on TV$,$ real estate, and lodging arenas

$($Click to select$)vv$

c$.$ pursue selective retrenchment out of businesses where the Gaines have little or no expertise $($or time$)$ to manage

Yes

d$.$ seek out different international locations

e$.$ seek strategic partnerships in pafing, hotel shuttle transport, food services, and retail operations to share costs and minimize risks of adversity in external environment