Table format. Gap analysis looks at the gap between customer expectations and customer perceptions. Using the five principle gaps illustrated on this module, assess a gap analysis on a fast food company, a cellular company or the company you work for. Describe the gaps with examples. Describe five service transactions and evaluate the transactions for a car wash. Describe a customer benefits package and service in government, and a healthcare institution of your preference. Think of UPS services how the company used technology in its design of quality services? Make your answer as substantive as possible.