$\backslash$table$[[$Ritz$-$Carlton Service Value,Durability,Features,Conformance,$\backslash$table$[[$Perceived$],[$Quality$]]],[$I build strong relationships and create Ritz$-$Carlton guests for life.,$0,0,,],[\backslash$table$[[$I am always responsive to the expressed and unexpressed wishes and needs of$],[$our guests.$]],$O$,$O$,,],[\backslash$table$[[$am empowered to create unique, memorable, and personal experiences for$],[$our guests.$]],$O$,0,$O$,$O$]]$

In an interview published in Motor Trend $(2005),$ Dieter Zetsche, then the CEO of Daimler AG$,$ discussed the three reasons