$\backslash$table$[[$Somestor$,$Due date$],[2,09$ September $2024]]$

To answer questions for this assignment, you are requred to read the case study Gary Rom Hairdressing found in the prescribed case study book. Business Cases from South African Companies. The assignment questions are extracted from chapters $4,5$ and $6$ in the prescribed textbook: Public Relations, Theory & Practice, $3^{al}$ Edition.

Suppose you are hired as a public relations expert by Gary Rom Hardressing to advise on the following PR activities:

Question $1($maximum $1$ page$)$

Gary Rome Hai

rdressing wants to conduct research amed af understanding the impact of prong and marketing activites on ther customets in order to formutate interventors in ther business activies. The company has requested you to advise on the following two steps $($step $2$ and etep a$)$ of the pubic retations process.

$1\mathrm{.}1$ Step $2$: Determine the research objectives

You are required to formutate four research objectves for Gary Rom liardressing as part of your advice ta the company $($provide research objectives in bullet ponts$).(4$ marks$).$

$1\mathrm{.}2$ Step $3$: Conduct secondary research

Gary Rom lla dressery management has asked you to explan qualtatue researen and how to utive the interven muthod Yeu are requiced to fret discuse theory relating to qualtative reseateh and intervew method, then provide deta is on the practcal applicaton and how the company can appylutise this type of researeh is marks for theory decusion and is marke for practical application$)$