Tactical Pricing Approaches Read the overview below and complete the activities that follow. A product's price tends to be so visible and definitive that customers often have trouble moving past price to consider other critical benefits the product affords. This characteristic puts pressure on marketing managers to establish pricing objectives that best reflect and enhance the value proposition, while at the same time achieving the firm's financial objectives. This activity is important because marketing managers need to be able to determine what is the most appropriate pricing tactic to opply for a specific product. Considering how other brands inside and outside of a company's industry employ pricing tactics can be of value when determining what is the most appropriate pricing tactic to employ The goal of this exercise is to demonstrate an understanding of several of the different pricing tactics used by marketing managers by identifying which type of pricing tactic a given company specific example represents. Once management establishes the overall pricing objectives and strategies, it's time to develop and execute the pricing tactics in the marketplace that will operationalize the strategies. As with establishing pricing strategies, for a variety of reasons firms frequently rely on combinations of pricing tactics in the marketplace rather than putting all their eggs in one basket. When considering each approach, don't think of it as a stand-alone strategy but instead consider how it might work in tandem with other approaches that a marketing manager might decide to employ. Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing Walgreens hopes the savings realized by the direct price comparison of a bottle of Walgreens' mint mouthwash versus the bottle of Scope next to it is enough to buy Odd/Even Pricing Captive Pricing Walgrens Comcast Pricing Tactics Hilton Apple Prestige Pricing Price Bundling D Voss Gillete Reference Pricing Reset Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing Comcast Cable wants you to buy the full gamut of entertainment products and the more you add to your package the better the deal. Odd/Even Pricing Captive Pricing Walgreens le fomcast Pricing Tactics Hilton Apple Prestige Pricing Price Bundling - Voss Gillete Reference Pricing Reset strategy Out Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing The array of room types and prices across the different grades of guest room in the Hilton hotel chain. Odd/Even Pricing Captive Pricing Walgreens Comcast Pricing Tactics D D a Hilton Apple Prestige Pricing Price Bundling Voss Gillete Reference Pricing Reset Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing Apple charges $549.99 instead of $650 for a newer version of its iPhone smartphone. Odd/Even Pricing Captivo Pricing Walgreens Comcast o Pricing Tactics D D Hilton Apple Prestige Pricing Price Bundling Voss Gillete Reference Pricing Reset Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing Order Voss, a Norwegian glacier water, in a chic restaurant and you can expect to pay $12 to $15 per bottle. Odd/Even Pricing Captive Pricing Walgreens Comcast a Pricing Tactics D D Hilton Apple Prestige Pricing Price Bundling Voss Gillete Reference Pricing Reset Read the statements. Drag and drop each item into the correct spot within the graphic. Product Line Pricing Gillette counts on the fact that we will go back time and again to repurchase the replacement blades. Odd/Even Pricing Captive Pricing Walgreens Comcast Pricing Tactics D D Hilton Apple Prestige Pricing Price Bundling Voss Gillete Reference Pricing Reset