Tactics

Action Steps

A$.$ Action steps include:

Research the opportunity in the segment in the Courier

Select appropriate product attributes $-$ Performance, Size, MTBF

Display the R&D worksheet.

Enter the product attributes

Note the R&D completion date

Display the Production worksheet

Order capacity and automation $($optionally$,$ wait a year$)$

Display the Finance worksheet

Fund the plant with stock and bond issues

Save the decisions

B$.$ Action steps include:

Research the competitive environment in the Courier

Display the Marketing worksheet

Enter decisions for Price, Promotion and Sales Budgets

Observe the decision impact upon the computer's forecast

Develop a worst case estimate for demand

Enter your worst case estimate for in the sales forecast

Save the decisions

$-$ Reposition a product

$-$ Marketing a product

$-$ Scheduling production

$-$ Modifying plant and equipment

$-$ Raising money and paying debt

$-$ Inventing a new product

C$.$ Action steps include:

Estimate peak demand for each product for this year and next year

Examine unit costs and margins

Display the Production worksheet

Increase or decrease capacity as required

Increase automation as required

Observe the net cost of the investment

Display the Finance worksheet

Fund the investment with a mix of stock issues, bond issues, and depreciation

Save the decisions

D$.$ Action steps include:

Research current customer buying criteria in the Courier

Display the R&D worksheet

Adjust Performance, Size, MTBF

Observe impacts upon Age, material cost, and completion dates

Save the decisions

E$.$ Action steps include:

Estimate a best case for demand for each product this year

Display the Production worksheet

Observe existing inventory

Schedule production to meet best case demand less existing inventory

Save the decisions

F$.$ Action steps include:

Examine the proforma Income Statement

Examine the proforma Balance Sheet