tagonia emphasizes its commitment to the environment and sustainability in its products by offering high levels of transparency, so consumers know where every product materials are sourced. In addition, Patagonia encourages its consumers to return or donate unwanted products, hoping to inspire consumers to be concerned with conse forts. Which marketing management philosophy best applies to Patagonia?

a$.$ Societal marketing orientation

b$.$ Market orientation

c$.$ Production orientation

d$.$ Sales orientation