Question: Take a look at the US Framework and VALS Types and hypothesize your types to illustrate you as a typical customer of the selected
Take a look at the US Framework and VALS Types" and hypothesize your types to illustrate you as a typical customer of the selected brand product andor service After reviewing each type, please select two types that best describe you first and second choices: eg Innovators and Thinkers; Achievers and Experiencers Then, describe and discuss your results in detail.
VALS framework will provide eight types of psychographics in the two dimensions Primary Motivation first choice and Resources second choice Please speculate and describe what your types would be according to VALS types. Please review the examples and match the components to your best guess using the following links: Sample Characteristics and Sample Demographics and Behaviors.
a Primary Motivation from your first choice to illustrate yourself
b Resources from your second choice to describe yourself
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