Question: take a look at this article entitled Achieving the Ideal Brand Portfolio ; it presents a methodology for analyzing and assessing the roles of the

take a look at this article entitled Achieving the Ideal Brand Portfolio ; it presents a methodology for analyzing and assessing the roles of the brands in a portfolio. Using your project brand, describe how would you use this methodology for assessing the strength of the brands portfolio. What are the strengths and weaknesses of the method?

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