Question: Take a stroll through a grocery store or other type of store and find an example of an ingredient-branded line extension. Take a picture (or
Take a stroll through a grocery store or other type of store and find an example of an ingredient-branded line extension. Take a picture (or briefly explain your product) of the package showing the ingredient branding and incorporate it into your blog post. Which of the two types of line extension is your example? Discuss the brand equity impact of the main brand with the added ingredient brand based on the information in the text regarding co-branding with branded ingredients. You should read about ingredient branding in the text to make sure you understand what it is before you go out looking for examples. Make sure you link ingredient branding to the material in the text regarding brand extentions.
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