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QUESTION $17$

Over$-$the$-$top video $($OTT$)$ refers to

video content streamed over the Internet.

sharing video clips with friends on social media.

using video as part of an overall IMC campaign.

the high airtime cost of lengthy television commercials.

QUESTION $18$

Which is an example of integrated marketing communications?

an ad from Discover Card offering bonus points for purchases

a television ad from Allstate describing how the company proter

an ad announcing LG appliances on sale for the holidays with

a series of ads on Facebook, in mailings, and on television fron

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QUESTION $19$

The product life cycle is the

movement of a product from its manufacture to purchase by the

process by which a product is given new features and benefits

progression of growth and decline through which a successful p

financial commitment a firm makes in a product from its develor

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