Question: Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship marketing model of the 4Cs. Identify a hospitality

Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship marketing model of the 4Cs. Identify a hospitality brand and describe how they have evolved?

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The transition from the traditional 4Ps of marketing Product Price Place Promotion to the relationship marketing model of the 4Cs Customer needs and wants Cost to the customer Convenience Communicatio... View full answer

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