Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship

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Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship marketing model of the 4Cs. Identify a hospitality brand and describe how they have evolved?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 14, 2024 02:12 AM

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Taking an example from industry, address how the traditional 4Ps of marketing have evolved to the relationship

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The transition from the traditional 4Ps of marketing Product Price Place Promotion to the relationship marketing model of the 4Cs Customer needs and wants Cost to the customer Convenience Communicatio... View the full answer

International Marketing And Export Management

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