Taking Blockbuster into consideration, what elements made it stand out or gave it value (or perceived value) to the public and its customers? This could be multiple elements so please explain them each individually and use sources to back up your work (cite them as well in your submission). How did the brand develop these elements to give them a brand identity that led to the success and downfall of the brand? If brand equity was always lacking for your chosen one, detail what elements were tried to be positioned as value and why it either failed or was successful at a period in time.

For full credit consideration your submission should be 1-2 pages in length and includes references cited.