Talks about what are the set of activities called that deliver value to the customers?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 25, 2024 09:23 PM

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Talks about what are the set of activities called that deliver value to the customers?

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The set of activities that deliver value to customers is commonly referred to as the value chain The concept of the value chain was introduced by Mich... View the full answer

International Marketing And Export Management

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