Question: Tamara hed conducted a thorough pretest before the new ed campaign, so she was fairly sure the elements would work together. A lot was riding

Tamara hed conducted a thorough pretest before the new ed campaign, so she was fairly sure the elements would work together. A lot was riding on the success of the ad campaign, so she couldn't wait until the campaign was over to see how wel did. During the campaign, she will be monitoring the sales volumes on a daily basis as part of her.

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