Question: Target audience analysis: demographics (5 basic ones) and psychographics (what are they? Why are they important?). Be able to analyze the target audience of a

Target audience analysis: demographics (5 basic ones) and psychographics (what are they?

Why are they important?). Be able to analyze the target audience of a media product or service

(e.g. Netflix, or a particular social media platform). David Poltrack at CBS proposed new audience

measurementsix categories, the rationale and challenge. Media Studies

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