target kashmir hill case

$1.$ Please explain from a data, database and technical perspective, what type of processes and systems Target used to understand their customer patterns so well? $15$ points.

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$2.$ From an ethical, legal and data privacy perspective, do you think there is anything wrong in today$$s legal framework in the USA with how Target handled customer data about teen pregnancy? $10$ points.

$3.$ If you were the new CIO of Targets, what type of policies would you implement in case there is a breach of confidentiality? What type of boundaries would you set in your technical marketing strategy and why, if any? $10$ points.

$4.$ If you were the CEO, in conjunction with your CIO, do you think a change in data strategy would have financial consequences and ethical consequences on your company short, medium and long term? Please explain your answer on all three levels. $5$ points.