Question: Target market research involves: a. Identifying who will be the recipient of a planned communications campaign b. Discovering which individuals to avoid with a marketing

Target market research involves: a. Identifying who will be the recipient of a planned communications campaign b. Discovering which individuals to avoid with a marketing program c. Uncovering the areas with the best economies for an advertising campaign d. Using product specific variables to locate viable consumers The actual purchase is: a. the step that follows recognition in the hierarchy of effects model. b. a step that is not part of the hierarchy of effects model because it is an actual behavior. c. the final step of the hierarchy of effects model is: d. the step that follows liking in the hierarchy of effects model

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