Target Market Selection Process

• It is time to start figuring out who needs your product. Begin by looking at what problem your product or service solves. Then look at your potential consumer demographics, decide which demographics might be the best fit for your potential customers.
• Guidance for completing this assignment: Do not co-mingle your discussions this would be the wrong approach to completing the assignment. List the question first and then answer the question (copy & paste). List the next question and then answer it. And, so on. Assignment not following the guidance; points can be deducted for not doing so.
  • Who are your potential customers? Your response goes here
  • Are there any demographics that may be untapped? Your response goes here
  • Include any additional information that may factor into this, such as cultural buying behavior, generational attributes, and age factors (make sure you address and discuss these 3 factors). Your response goes here
• Identify the targeting strategy that your selected company uses. Your response goes here
• Does your new product fit in with this strategy? Your response goes here
• Describe in detail the specific target markets your chosen company should be considering for your new product. Your response goes here
• Why do you believe this segment will offer growth and profit opportunities? Your response goes here
• Look at and select several outlets or locations that would potentially merchandise and sell your product or service. Your response goes here
  • Describe the different factors that key buyers may also be considering when making this decision. Your response goes here

Requirements: 2 to 3 pages

Note. Anthem,Inc. is the chosen company for this assignment