Question: Target uses the phrase Expect more. Pay less to sum up the essence of the Target brand. In other words, everything can be found at

Target uses the phrase "Expect more. Pay less" to sum up the essence of the Target brand. In other words, everything can be found at Target for affordable prices. This phrase is an example of a ______.
Group of answer choices
value proposition
brand mark
slogan
push strategy
tagline
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