Question: Targeting & Positioning Strategy What is the targeting strategy employed by Uber, what is/are the current segments targeted by Uber, and should Uberchange its target

Targeting & Positioning Strategy What is the targeting strategy employed by Uber, what is/are the current segments targeted by Uber, and should Uberchange its target market strategy or the segments pursued? Support your answers. What is the current positioning in each targeted segment and what is your recommendation for next year?

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