Question: Tarheels R Us would also like to explore a more sophisticated forecasting method. They want you to consider exponential smoothing. a . If you were

Tarheels R Us would also like to explore a more sophisticated forecasting method. They want you to
consider exponential smoothing.
a. If you were to use simple exponential smoothing with \alpha values of 0.3, what formula would you use
to compute the forecast for the sales of Tarheels R Us t-shirts for weeks 2 to 18? Assume the
forecast for week 1 is equal to the actual sales in week 1.
b. What impact does increasing or decreasing \alpha have?
c. Compute and plot the forecasts for weeks 2-18 with \alpha =0.3 and \alpha =0.3Which \alpha value seems to be
most appropriate and explain why.

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