Task 1: 1. Company "x" has a monthly subscription ecommerce product, where users pay and receive their product once a month. Below the table shows the monthly retention rates through each month of subscription for this product. Table Explained - 70% of users will continue their subscription into the second month, of those remaining in the second month, 80% continued their subscription into the third month 1 A subscription cost is 10/month Month 1 2 3 4 5 6 7 8 9 10 11 12 % Retention 70% 80% 85% 90% 90% 90% 90% 90% 90% 90% 90% a. Why do you think retention of customers moving into their second month is the lowest? b. What is the average revenue per customer during their 1st year subscription? c. How much will you be willing to spend on acquiring a customer if you want to get a return on your investment after the third month payments have been taken? d. Marketing department wants to change their model so that the price is reduced by 25%. This increases retention in months 2 to 4 to 90%. Was this decision a good one in terms of revenue driven? (size of customer base does not change) Please be ready to present your solutions in any format you think will be appropriate