Task 1:

Based on the scenario below, identify and critically analyze some ethical issues that arise in each of the scenario. If you are in the situation, what will you do? Explain the reasons on decision you will made.

SCENARIO 12: Contesting the Ownership of a Twitter Account

Noah Kravitz was employed by PhoneDog Media, a mobile phone company, for nearly four years. PhoneDog had two divisions: an e-commerce site (phonedog.com) that sold mobile phones, and a blog that enabled customers to interact with the company. Kravitz created a blog on Twitter (called Phonedog_Noah) while employed at PhoneDog, and his blog attracted 17,000 followers by the time he left the company in October 2010. However, Kravitz informed PhoneDog that he wanted to keep his Twitter blog, with all of his followers; in return, Kravitz agreed that he would still tweet occasionally on behalf of his former company, under a new (Twitter) handle, or account name, NoahKravitz. Initially, PhoneDog seemed to have no problem with this arrangement. In July 2011, however, PhoneDog sued Kravitz, arguing that his list of Twitter followers was, in fact, a company list. PhoneDog also argued that it had invested a substantial amount of money in growing its customer list, which it considered to be the property of PhoneDog Media. The company (as of early 2012) is seeking $340,000 in damagesthe amount that PhoneDog estimated it had lost based on 17,000 customers at $2.50 per customer over an eight-month period (following Kravitzs departure from the company).2